Nintendo DSi Console

With the competition in the gaming industry getting fiercer than ever, selling a gaming console or handheld device worldwide is no walk in the park. You need to come up with a very good advertising concept and a really good product with loads of features for maximum attraction. Even if the sales were so great in key locations like Japan and the United States, some areas may have less affecting the overall total sales.

Surprisingly, the DSi console sold very well in the UK, which is a market that many competitors are trying to dominate. In fact, they sold even more than the original DS and DS Lite in the same 2-day period after the launch date making it the fourth fastest selling video game console. Magic wasn’t involved at all for the 92,000 units that were sold. There are some things that contributed greatly to the successful launch in the UK.

One of the first images of the DSi Console that we got to see.

Closely Packed Release Dates

UK gamers are the ones that suffer a lot with many of the games and systems due for release weeks or months after the launch in the US. This can be a lengthy wait for the DS lovers and may prompt them to find something else to do or something else to buy. This time around, the release dates were more closely packed than ever before. In fact, the European launch took place a couple days before the North American launch, leaving the UK fans relieved and excited to get their new handheld without delay.

DS Brand

Many people in the UK most probably have heard of the DS before, but never bothered to get it. The recent launch of the DSi console was more like a reminder for those people who had doubts to give the new version a closer look. With its improvements and new features, many people in the UK were attracted to buy the handheld.

Excellent Lineup of New Features

Because both the original DS and DS Lite sold very well in the UK, so many people already have them and probably don’t want to spend more money on another handheld. However, the Disc has plenty of neat features making it a bigger upgrade than the DS Lite. The bigger screen and improved speakers were welcome additions along with the new SD card slot for files to be stored and certain file types like AAC to be read. The two cameras that are built-in added more value to the unit with some future DS titles using it. The DSi Shop was among the best features that make it worth the dropping of the GBA slot.

Same Launch Price

The DS Lite made its debut with a 150 Euros price tag and now the DSi was launched with a similar price tag. People in the UK were happy about this because the added features were rather welcoming and the price isn’t too expensive for people to ignore.

It takes all of these factors combined for any handheld like the DSi console to be successful in a region. The Nintendo DSi had a very strong start and it is expected grow in sales numbers as the DSi is both for entertainment and productivity.